AT&T brings 5G to NBA Campus in Orlando for hologram interviews

Wednesday 16 September 2020 | 16:00 CET | News

AT&T is using 5G technology to bring TNT’s Sports NBA studio team and ESPN’s NBA Countdown onto the NBA campus at Walt Disney World in Orlando, Florida through unique holo interviews during the NBA Eastern and Western Conference Finals. These first-of-its-kind holo interviews, powered by 5G technology, will allow viewers at home to see an analyst appear interviewing a player as if they are in the same room. But in fact, the analysts will be captured in WarnerMedia Studios in Atlanta, home to TNT’s studio shows including Inside the NBA, and in Los Angeles, home to ESPN’s NBA Countdown, and delivered using 5G technology to a specialised system in Orlando which allows them to appear in near real-time with lifelike clarity. 

During interviews, AT&T will use 5G to enable NBA players and analysts to interact naturally, standing or sitting, with full eye contact, as though they were physically together in the same location, talking all things NBA Playoffs and more.

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Categories: Mobile & Wireless
Companies: AT&T / Disney / ESPN / TNT / WarnerMedia
Countries: United States
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