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AT&T launches AT&T AdWorks Blueprint

Monday 20 May 2013 | 22:21 CET | News
AT&T AdWorks has announced the launch of AT&T AdWorks Blueprint, its newest advancement in audience targeting. The platform uses anonymous AT&T data from online, mobile and TV users, overlaid with key insights provided from third party data providers. The platform allows advertisers to deliver the most relevant messages to consumers, reducing the number of irrelevant ads typically seen while surfing the net, browsing mobile devices and watching TV. AT&T AdWorks Blueprint consists of three platforms: AT&T AdWorks Online Blueprint, AT&T AdWorks Mobile Blueprint and AT&T AdWorks TV Blueprint.

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Categories: Internet / Mobile & Wireless
Countries: United States
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