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Wireless

AT&T launches Mexican driving awareness campaign

Friday 23 October 2015 | 09:39 CET | News
AT&T has launched a new driving awareness campaign dubbed "It Can Wait" in Mexico, calling on drivers across the country to keep their eyes on the road, not on their phones. The company first launched its "It Can Wait" campaign in the US over five years ago and has decided to extend it to Mexico after a survey found that 92 percent of urban Mexicans said they read or send messages or engage in other smartphone activities while driving, with 24 percent doing it "all the time." AT&T joined with government and community officials to launch an It Can Wait public awareness, advertising and pledge

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Categories: Mobile & Wireless
Countries: Mexico
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