AT&T signs up 1 mln customers for DirecTV Now OTT service in first year

Tuesday 5 December 2017 | 14:21 CET | News

AT&T announced that it's passed the milestone of 1 million subscribers to its online TV service DirecTV Now, just a year since its launch. That compares to a reported 787,000 at the end of September and a total TV subscriber base of 25 million at the operator. 

DirecTV Now has been the main growth driver for AT&T's TV business in the past year, offsetting some of the losses at the DirecTV satellite business and U-verse IPTV business. AT&T's CFO John Stephens said the company expects to report net video gains for the fourth quarter of 2017, thanks to the growth at DirecTV Now. Speaking at the UBS Global Media and Communications Conference in New York, he also said AT&T is on track to achieve USD 2.5 billion or more in annualized cost synergies from the DirecTV acquisition by mid-2018.

DirecTV Now offers access to over 120 live channels and more than 25,000 VoD titles, plus optional subscriptions to premium sports and entertainment packages. Customers can access the service over any internet connection, on devices such as Roku, Apple TV and Amazon Fire. AT&T has also been testing the OTT TV service in its pre-5G trials of fixed-wireless services. 

To mark the first anniversary of DirecTV Now, AT&T is offering new customers a package of over 60 channels for just USD 10 the first month. After that, the service is renewed automatically at USD 35 per month if not cancelled. No minimum contract is required for DirecTV Now. 

In addition, Stephens reiterated AT&T's pledge made at the time of the DirecTV takeover to cover 12.5 million customer locations with high-speed broadband by mid-2019. AT&T already offers fibre broadband to 7 million premises and expects to exceed its 2019 target. 

Commenting on the company's wireless business, the CFO said that the smartphone upgrade rate during the holidays was "lower than historical levels". Still, the company expects sales volumes to increase during the holidays, assuming no supply constraints.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite / Internet
Companies: AT&T / DirecTV
Countries: United States
::: add a comment
This article is part of dossier




Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


US pay-TV customer losses pass 1 mln in Q3

Published 20 Nov 2017 09:42 CET | United States
The number of customer losses for US pay-TV providers topped 1 million for the first time in a quarter, according to the latest ...

AT&T Q3 results fall on weak consumer markets, hurricane costs

Published 25 Oct 2017 08:56 CET | United States
AT&T reported lower results for the third quarter, hurt by weakness in the consumer market and costs for hurricane damage. ...

AT&T warns for decline in video subscribers during Q3

Published 12 Oct 2017 19:32 CET | United States
AT&T expects nearly 300,000 DirecTV Now net adds, though total US video subscribers will fall by about 90,000. AT& said the video ...

OTT growth offsets decline in traditional US pay-TV market in Q2

Published 28 Sep 2017 08:38 CET | United States
The pay-TV market in the US fell 0.1 percent to reach 100.2 million subscribers in the second quarter compared to the previous ...

CBS, The CW, Showtime available on DirecTV Now

Published 19 Sep 2017 15:07 CET | United States
DirecTV Now added CBS and The CW stations, enabling customers in more than 75 markets, or over 70 percent of US TV households, to ...

AT&T launches 5G trial with DirecTV Now in Austin

Published 14 Jul 2017 10:43 CET | United States
AT&T launched its second trial in Austin, Texas, using millimeter wave (mmWave) technology to deliver a 5G network experience to ...

AT&T tests DirecTV over 5G with customers in Austin

Published 28 Jun 2017 09:19 CET | United States
AT&T has launched a second trial of fixed wireless 5G services using mmWave spectrum. The trial service in Austin, Texas uses ...

AT&T launches DirecTV Now on Roku

Published 31 May 2017 14:27 CET | United States
DirecTV Now, AT&T's video streaming service, is now available over Roku devices. Roku said DirecTV Now subscribers can access the ...

Telenet and Orange equal in total Sim base
Belgium  |  2017 Q3