0
General

AT&T starts Mexico rebrand, launches plans

Tuesday 25 August 2015 | 09:46 CET | News
AT&T has begun the process of rebranding its services in Mexico, where it has acquired Nextel Mexico and Iusacell for a combined total of USD 4.4 billion. In a press conference outlining the company's plans, AT&T Mexico CEO Thaddeus Arroyo confirmed that Iusacell and Nextel would be rebranded AT&T and the renaming of stores would start by the end of the year and continue throughout 2016. The company also announced the imminent launch of new plans under the slogan "Iusacell y Nextel, unidos somos AT&T" ("Iusacell and Nextel, together we're AT&T"). 

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: General
Companies: America Movil / Iusacell / Nextel / T-Mobile US
Countries: Mexico
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Unefon to offer subsidised phones for prepaid customers

Published 18 Mar 2016 14:36 CET | Mexico
Mexican mobile operator Unefon, owned by AT&T, is planning to offer subsidised mobile phones as part of its pre-paid packages, ...

AT&T adds 593,000 customers in Mexico in Q4

Published 28 Jan 2016 10:43 CET | Mexico
AT&T announced that its LTE mobile service is available to 44 million users in 41 Mexican cities, out of a total population of ...

Mexico mobile broadband users up to 32.6 mln - study

Published 12 Jan 2016 11:40 CET | Mexico
Mexican mobile broadband users grew by 43 percent year on year to a total of 32.6 million in 2015, according to a report from the ...

IFT green lights Telefonica-AT&T spectrum rental deal

Published 18 Dec 2015 10:19 CET | Mexico
Mexico's Federal Telecommunications Institute (IFT) has announced that it has given its approval to a spectrum rental agreement ...

AT&T Mexico expands 4G network to 12 cities

Published 23 Nov 2015 11:05 CET | Mexico
Mexican operator Iusacell (AT&T) has expanded its 4G-LTE network to a total of 12 Mexican cities, reports TeleGeography. The ...

AT&T waives additional fees for Mexico following hurricane

Published 26 Oct 2015 09:10 CET | United States
To coincide with Hurricane Patricia making landfall in Jalisco state, AT&T announced that it won't charge customers additional ...

AT&T to invest MXN 4.3 bln in Mexico City this year

Published 23 Oct 2015 14:59 CET | Mexico
AT&T will invest MXN 4.3 billion (around USD 250 million) in Mexico City alone in 2015 as part of its effort to compete with ...

AT&T launches Mexican driving awareness campaign

Published 23 Oct 2015 09:39 CET | Mexico
AT&T has launched a new driving awareness campaign dubbed "It Can Wait" in Mexico, calling on drivers across the country to keep ...

AT&T raises FY outlook as DirecTV boosts results

Published 23 Oct 2015 07:53 CET | United States
AT&T reported third-quarter revenues up nearly 19 percent year-on-year to USD 39.1 billion, driven by its acquisition of DirecTV. ...

AT&T Mexico launches 4G in six cities

Published 12 Oct 2015 15:21 CET | Mexico
AT&T has announced that Iusacell and Nextel customers with an 'AT&T United' plan can now access 4G-LTE services in a total of six ...

AT&T expands 'AT&T United' plan in Mexico

Published 05 Oct 2015 12:34 CET | Mexico
AT&T has expanded its range of 'AT&T United' plans in Mexico with the addition of 'AT&T United we give more'. In exchange for ...

AT&T names head of communications in Mexico

Published 09 Sep 2015 10:32 CET | Mexico
AT&T announced that Manuel González Arce will take over as executive director of corporate communications in Mexico, including ...

Telefonica prepared to share Mexico network with rivals

Published 03 Sep 2015 16:05 CET | Mexico
Telefonica  is prepared to reach network sharing deals with rivals such as AT&T and America Movil with a view to boosting its ...

AT&T unveils new Mexico postpay plans

Published 25 Aug 2015 15:27 CET | Mexico
AT&T has announced the details of its new Mexican postpay plans shortly after confirming that its subsidiaries Nextel and ...

AT&T adds free data roaming in Mexico to GoPhone plan

Published 17 Aug 2015 16:58 CET | United States
AT&T is adding free data roaming in Mexico and Canada for some of its prepaid customers. Starting 21 August, customers on the USD ...

AT&T adds data to Mobile Share Value plans

Published 15 Aug 2015 20:10 CET | United States
AT&T introduced new Mobile Share Value plans offering more for customers from 15 August, including 15 GB for the price of 10 GB. ...

America Movil goes after AT&T with free US, Mexico roaming

Published 17 Jul 2015 11:07 CET | Mexico
America Movil reported second-quarter revenues in its home market Mexico down 2.4 percent year-on-year to MXN 68.1 billion. ...

AT&T pledges USD 3 bln investment in Mexico

Published 26 Jun 2015 08:37 CET | Mexico
AT&T announced plans to invest USD 3 billion in Mexico by the end of 2018 in order to extend mobile broadband services. This ...

AT&T, America Movil close to reaching tower deal - report

Published 16 Jun 2015 09:12 CET | Mexico
AT&T is working on an agreement to rent wireless towers from Telesites, the recently spun off Mexican towers business of America ...

AT&T asks Mexico to free up 50 MHz block in 2.5 GHz band

Published 02 Jun 2015 11:13 CET | Mexico
AT&T has written to Mexico's telecom regulator IFT to request the release of a 50 MHz block in the 2.5 GHz frequency band for ...

AT&T Mexico to offer 'robust' 4G coverage in 18 months - CEO

Published 21 May 2015 10:58 CET | Mexico
AT&T will be in a position to offer solid 4G coverage throughout Mexico in around 18 months, according to CEO Randall Stephenson. ...

AT&T ready to compete with America Movil in 2017 - CEO

Published 08 May 2015 14:08 CET | Mexico
AT&T will take "a couple of years" to prepare its new business in Mexico to compete with dominant operator America Movil, ...





Calendar   /   Industry Events

18 Oct Apple Event
19 Oct Tele2 Q3 2021
19 Oct A1 Telekom Austria Q3 2021
19 Oct Netflix Q3 2021
19 Oct Iridium Q3 2021
19 Oct Arm DevSummit
19 Oct Pixel Fall Launch
19 Oct Arm DevSummit
20 Oct Elisa Q3 results
20 Oct Crown Castle Q3
20 Oct Verizon Q3 2021
20 Oct Bango strategy day
20 Oct Samsung Unpacked Part 2
21 Oct AT&T Q3 2021
21 Oct Orange Belgium Q3 2021
21 Oct Telenor Q3 2021
21 Oct Intel Q3
21 Oct Telia Q3 results
21 Oct Snap Q3
22 Oct Doro Q3 results
22 Oct Ericsson Q3 2021
25 Oct Facebook Q3
::: More Calendar Items