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AT&T to eliminate DirecTV brand name

Thursday 3 December 2015 | 10:38 CET | News
AT&T is planning to eliminate the DirecTV brand name, DSL Reports writes, citing a notice posted to AT&T's internal employee website. The notice indicates that the brand shift will begin in January and continue as the company revamps both its U-Verse TV and DirecTV services and end-user hardware. In the notice, AT&T says it will continue to use DirecTV as the product name of its lead TV offer until the launch of its next-generation TV platform. Once the platform has been established, all TV product names will be transitioned to AT&T Entertainment to symbolize the company's move to a single

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Categories: Broadcast & Satellite / Internet
Companies: AT&T / DirecTV
Countries: United States
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