0
Video

AT&T to eliminate DirecTV brand name

Thursday 3 December 2015 | 10:38 CET | News
AT&T is planning to eliminate the DirecTV brand name, DSL Reports writes, citing a notice posted to AT&T's internal employee website. The notice indicates that the brand shift will begin in January and continue as the company revamps both its U-Verse TV and DirecTV services and end-user hardware. In the notice, AT&T says it will continue to use DirecTV as the product name of its lead TV offer until the launch of its next-generation TV platform. Once the platform has been established, all TV product names will be transitioned to AT&T Entertainment to symbolize the company's move to a single

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite / Internet
Companies: AT&T / DirecTV
Countries: United States
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

AT&T drops U-Verse brand

Published 21 Sep 2016 09:44 CET | United States
AT&T is phasing out the brand name U-Verse in favour of its own brand and DirecTV. Following contact from AT&T consumers, ...

AT&T to sell DirecTV bundles for any web connection

Published 02 Mar 2016 09:37 CET | United States
AT&T plans to allow customers to access and stream DirecTV over fixed or mobile internet connections from any provider and ...

DirecTV adds Revolt TV channel to offer

Published 28 Dec 2015 09:50 CET | United States
AT&T subsidiary DirecTV and Revolt entered into a distribution agreement to make Revolt, the multi-platform, multi-genre music ...

AT&T announces price hikes for 2016

Published 15 Dec 2015 10:51 CET | United States
AT&T has announced new prices for its U-verse IPTV service 2016. For example, the price for a U-family and U-family All plan will ...

AT&T overweegt eigen video-streamingdienst

Published 09 Dec 2015 12:37 CET | United States
De Amerikaanse operator AT&T overweegt een eigen mobiele streamingdienst te lanceren als antwoord op G090, gelijksoortige dienst ...

AT&T offers USD 10 DirecTV rebate to Digital Life customers

Published 08 Dec 2015 10:23 CET | United States
AT&T is offering a USD 10 discount on customers' DirecTV bill when they add AT&T Digital Life home security and automation ...

DirecTV launches LatAm VoD service

Published 04 Dec 2015 14:08 CET | Latin America
AT&T subsidiary DirecTV has announced the launch of its OnDemand service throughout Latin America, giving subscribers access to ...

AT&T raises FY outlook as DirecTV boosts results

Published 23 Oct 2015 07:53 CET | United States
AT&T reported third-quarter revenues up nearly 19 percent year-on-year to USD 39.1 billion, driven by its acquisition of DirecTV. ...

AT&T completes acquisition of DirecTV

Published 27 Jul 2015 08:37 CET | United States
AT&T has completed its acquisition of DirecTV, following approval from the FCC. The acquisition of the satellite TV provider ...