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AT&T's Xandr launches new buy-side platform for advertisers

Monday 10 June 2019 | 16:53 CET | News
AT&T's advertising business Xandr announced a new buy-side platform for advertisers called Xander Invest. It comes with access to AT&T's exclusive content and customer data as well as a machine-learning system to help customers optimise their marketing strategies. The buying technology is based on AT&T's acquisition of AppNexus. 

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Categories: Broadcast & Satellite / Internet
Companies: Xandr
Countries: United States
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