0
Wireless

Austrian MVNO Hot benefits from device sales at Hofer

Thursday 13 April 2017 | 10:15 CET | News
The Austrian discount grocery store Hofer supports its MVNO Hot by selling smartphones, to the annoyance of electronics retailers, especially those of Apple devices, reports Der Standard. As the margins on electronics sale have sharply decreased over the past few years, there is an assumption that Hofer does not make any money on the sale of smartphones and that the prices charged are purely marketing for Hot. Offering smartphones by other brands, including Samsung, Hofer has become a competitor to national MNOs, too.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Mobile & Wireless
Companies: Apple / Medion / Samsung
Countries: Austria
::: add a comment
This article is part of dossier

iPhone


Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Hofer launches electronic book service 'life eBooks'

Published 13 Jun 2017 11:15 CET | Austria
Austrian discounter Hofer, offering the MVNO Hot and the music streaming service 'life music' is launching an electronic book ...

Austrian MVNO Hot hopes to offset RLAH by customer growth

Published 09 Jun 2017 09:29 CET | Austria
Austrian MVNO Hot, as well as other MVNOs, could benefit from a customer base increase as a result of the latest roaming offers ...

S-Budget Mobile introduces new tariffs

Published 07 Jun 2017 09:39 CET | Austria
S-Budget Mobile, a joint venture MVNO by the retail chain Spar and T-Mobile Austria, is introducing new voice tariffs (Small, ...

Hot's marketing channel Hofer discounts iPhone SE

Published 05 Jun 2017 10:28 CET | Austria
Austrian discount grocery retailer Hofer has cut the price of the iPhone SE to EUR 329 from EUR 379 at the end of April, reported ...

Drei Austria challenges low-cost MVNOs with new offer

Published 05 Jun 2017 09:58 CET | Austria
Hutchison Drei Austria has introduced the tariff Top SIM L for new customers. With a price of EUR 17 for 17 GB of data and ...

Austrian MVNO Spusu reports 100,000 customers

Published 22 May 2017 10:48 CET | Austria
Austrian MVNO Spusu has gained 100,000 customers since its launch in summer 2015, reports Der Standard. It is now extending its ...

M:tel Austria offers EUR 5 bonus with Starter package

Published 08 May 2017 13:04 CET | Austria
Austrian MVNO m:tel Austria has launched the prepaid Starter package, offering 1,000 minutes/SMS to all fixed and mobile networks ...

Hofer to sell iPhone 5S and iPad Mini 2 from 28 July

Published 20 Jul 2016 13:17 CET | Austria
Austrian retailer Hofer will sell the iPhone 5 S with 16 GB and the iPad Mini 2 from 28 July, Der Standard reports. The unlocked ...

Hofer to sell iPhone 5s for EUR 446.77 from 02 November

Published 29 Oct 2015 10:26 CET | Austria
Austrian retailer will sell the Apple iPhone 5s with 16 GB memory for EUR 446.77 from 02 November, coinciding with the recent ...

Hofer to sell iPhone 5c for EUR 298 from 31 August

Published 25 Aug 2015 16:39 CET | Austria
Austrian retailer Hofer will sell the Apple iPhone 5c with 8 GB for EUR 296.77 from 31 August. The device without a SIM lock will ...

MVNOs to put pressure on Austrian MNO's prepaid segment

Published 23 Apr 2015 16:17 CET | Austria
The three Austrian mobile operators A1, T-Mobile Austria and 3 Austria have been able to curb their service revenue losses ...

Hot! reacts to criticism and amends data charges

Published 25 Feb 2015 13:15 CET | Austria
Austrian retailer Hofer's MVNO Hot! has announced it will amend data charges in response to criticism for charging per megabyte, ...

Austrian MVNO Hot unveils prepaid tariffs

Published 16 Dec 2014 15:10 CET | Austria
Austrian MVNO Hot has unveiled its tariffs that will be active from 2 January 2015. The prepaid starter package including Sim ...

Hofer's MVNO Hot to launch on 2 January

Published 01 Dec 2014 13:10 CET | Austria
Austrian supermarket chain Hofer announced it will launch its MVNO 'Hot' 2 January, Der Standard reports. Hot will run on the ...

Hofer to launch own mobile service in January 2015

Published 16 May 2014 16:54 CET | Austria
Austrian discount supermarket chain Hofer plans to launch its own mobile phone service in January 2015, reports Austrian ...