Austrian MVNO Hot benefits from device sales at Hofer

Thursday 13 April 2017 | 10:15 CET | News
The Austrian discount grocery store Hofer supports its MVNO Hot by selling smartphones, to the annoyance of electronics retailers, especially those of Apple devices, reports Der Standard. As the margins on electronics sale have sharply decreased over the past few years, there is an assumption that Hofer does not make any money on the sale of smartphones and that the prices charged are purely marketing for Hot. Offering smartphones by other brands, including Samsung, Hofer has become a competitor to national MNOs, too.

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Categories: Mobile & Wireless
Companies: Apple / Medion / Samsung
Countries: Austria
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