Baidu revenues soar over 50% in Q4

Thursday 27 February 2014 | 08:40 CET | News
Chinese search engine Baidu said fourth quarter revenues soared over 50 percent from the year before to CNY 9.52 billion, with online market revenues up 50.5 percent to CNY 9.46 billion. The number of active online marketing customers rose by 11.1 percent to 451,000, with revenue per online marketing customer lifting 34.8 percent to CNY 20,900. Traffic acquisition cost represented 12.3 percent of total revenues, compared to 9.6 percent the year earlier. The company said the increase mainly reflects increased contextual ads contributions and hao123 promotions through the company's network.

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Categories: Internet / Mobile & Wireless
Companies: Baidu
Countries: World
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