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Bakom to launch campaign to promote DAB+ radio

Thursday 2 June 2016 | 11:11 CET | News
Switzerland's Department of Communications (Bakom) announced to launch an information campaign to accompany the switch from UKW to DAB+ radio. It has put out a public tender for the conception of a national campaign. The campaign, which is due to run in 2017 and 2018, aims to promote DAB+ and digital radio as well as to increase the number of DAB+-enabled radios in households and vehicles. 

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Categories: Broadcast & Satellite
Companies: Bakom
Countries: Switzerland
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