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Betting firms prop up dwindling Swedish TV ad market

Friday 9 September 2016 | 12:08 CET | News
The number of television advertisements for gambling companies rose sharply in the first half of 2016 compared with last year, according to Swedish consultancy Mediavision. Betting firms now account for 10 percent of all TV spot purchasing in Sweden, up 20 percent since last year, and up from 3 percent in the first half of 2013. Foreign bookmakers are becoming an increasingly important source of income in a declining Swedish TV advertising market

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Categories: Broadcast & Satellite
Countries: Sweden
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