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Broadband

BigBand unveils IP-based advertising app

Friday 28 October 2011 | 14:30 CET | News
Cable network equipment provider BigBand Networks has unveiled an IP-based targeted advertising application. Operators using the application can increase advertising revenue generated from live TV that is delivered to both set-top boxes and IP-connected devices. With its patented virtual zoning technique, BigBand has created a method for digital TV service providers to deliver ads based on targeting criteria attractive to an advertiser. Ads can be sent to traditional ad zones, to groups of devices based on demographics, or to geographic areas down to zip+4 codes. Featuring the BigBand Media

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Categories: Broadcast & Satellite / Internet
Companies: BigBand Networks
Countries: World
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