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Black Friday generates 368% rise in Brazilian e-commerce

Monday 10 December 2012 | 09:54 CET | News
Black Friday generated a 368 percent increase in online spending in Brazil compared with a normal day of shopping in November, according to data published by comScore. The increase in consumer spending was caused both by a rise in the average ticket (55%) and by a rise in the number of transactions per buyer (6%). Besides leader MercadoLivre, the best performers in terms of total sales on Black Friday were Americanas, Ponto Frio and Casas Bahia. The first recorded nearly one of every USD 5 spent that day. Walmart had the largest percentage increase in sales, followed by Ponto Frio, Casas

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Categories: Internet
Companies: Ponto Frio
Countries: Brazil
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