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Broadband

Bouygues Telecom signs up TF1 as new partner for targeted advertising platform

Thursday 11 February 2021 | 10:18 CET | News
French operator Bouygues Telecom has secured a fourth contract to provide targeted advertising services on its IPTV platform, following similar deals with FranceTV Publicite, Canal+ Brand Solutions, and M6 Publicite. This latest partnership with TF1 Pub, the in-house ad agency of broadcasting group TF1, will give advertisers access Bouygues' recently introduced ad serving system, integrating Google Ad Manager. The service delivers targeted commercials to opted-in IPTV customers watching linear TV, as well as catch-up services.

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Categories: Broadcast & Satellite / Internet
Companies: Bouygues Telecom / TF1
Countries: France
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