Bouygues to launch B&You mobile brand, VoIP for youth market

Tuesday 5 July 2011 | 11:26 CET | News
French mobile and broadband operator Bouygues Telecom announced plans to launch a new brand under which it will offer mobile services to young consumers. From 18 July B&You will serve the "internet generation", used to going online to find answers, on forums to exchange ideas, and capable of setting their handset's parameters "nearly as quickly as a professional". In a market first, Bouygues states explicitly that B&You customers will be able to use VoIP via Wi-Fi. B&You services will also come without a contract tie-in period. There will be two packages at launch, offering unlimited calls

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Categories: Mobile & Wireless
Companies: Bouygues Telecom
Countries: France
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