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Boxer says 80% of viewers pick their channels a la carte

Friday 14 August 2015 | 22:51 CET | News
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Danish provider Boxer said eight out of ten of its customers now choose their own television channels. Boxer launched the a-la-carte service eighteen months ago, allowing viewers to pay only for the channels that they watch. CEO Ulf Lund said he understands why Boxer's rivals are offering customers a free choice of channels and he is glad Boxer has a head start.

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Categories: Broadcast & Satellite
Companies: Boxer / Stofa
Countries: Denmark
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