Brazil mobile commerce worth BRL 3.5 billion in 2014

Monday 23 February 2015 | 13:28 CET | News
Purchases made through mobile devices accounted for 9.7 percent of all e-commerce volume in Brazil in 2014, with revenues reaching approximately BRL 3.5 billion. Most of these transactions were carried out with smartphones (56%), which exceeded the volume originated by tablets, according to the WebShoppers survey conducted by the Federation of Trade in Goods, Services and Tourism of the State of Sao Paulo (FecomercioSP). The report found that mobile shoppers mainly come from social classes A and B (62%), while the C and D classes represent 27 percent. Women are the most likely to make

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Categories: Mobile & Wireless
Countries: Brazil
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