Brazilian e-commerce market set to grow 12% in 2017

Friday 17 February 2017 | 17:59 CET | News

The Brazilian E-commerce market is expected to grow 12 percent in revenue this year to BRL 49.7 billion, according to the Ebit Webshoppers report. In 2016, e-commerce sales totaled BRL 44.4 billion, a nominal high of 7.4 percent compared to 2015, but the lowest growth since the start of research in 2001. One of the key factors in predicting e-commerce growth in 2017 is the continued entry of new consumers into the market, with customers migrating from physical stores to the virtual environment, Ebit CEO Pedro Guasti told Reuters.

The consultancy forecasts that e-commerce's share of total retail sales in Brazil will increase to 4.3 percent in 2017 from 3.8 percent in 2016. Last year there were 47.93 million active e-commerce consumers, compared to 39.14 million in 2015.

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