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Brits lose faith in TalkTalk as trustworthy brand - research

Thursday 21 January 2016 | 11:08 CET | News
UK customers have lost faith in TalkTalk as a trustworthy brand, according to the latest research from Kantar Worldpanel ComTech on the home services market (broadband, fixed-line and pay-TV). TalkTalk saw its share of the home services market fall by 4.4 percentage points quarter on quarter in terms of new customers, only 1.4 percent of whom cited reliability as a reason for joining the provider in the last three months. Kantar said that it had definitely lost potential customers following the major data hack and needed to do more than offer good value if it was to recover. TalkTalk also

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Categories: General
Companies: BT / TalkTalk
Countries: United Kingdom
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