Brits trust word-of-mouth, opt-in e-mail ads - survey

Thursday 19 September 2013 | 10:58 CET | News
The majority (81%) of UK consumers trust word-of-mouth recommendations from friends and family, according to a new global study from Nielsen. This is the highest level of trust for any form of advertising. E-mails that consumers sign up to receive are the second most-trusted form of advertising (63%). After opt-in emails, the next most-trusted form of advertising is editorial content (62%), followed by consumer opinions posted online (61%). The survey shows that ads on TV (60%), radio (57%) and in newspapers (56%) are the most trusted forms of paid advertising. More than half (56%) of UK

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Categories: Internet
Countries: United Kingdom
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