Budget Mobile sees 3 mln low-cost consumers in France

Friday 14 October 2011 | 10:51 CET | News
Nearly 3 million French consumers have a budget profile, according to MVNO Budget Mobile, which starts its service plans at 30 minutes for EUR 2.50 a month. The operator looked at the typical profile of consumers who see a monthly bill of EUR 15 or EUR 20 as a maximum, either due to economic circumstance or as a matter of principle. The typical low-cost consumer is an over 35 year-old male (60%) living in one of the popular neighbourhoods in large cities. There are also potential customers in small towns and the countryside, where penetration is lower, but they tend to by 45 years old or more

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Categories: Mobile & Wireless
Companies: Mint Mobile (Budget Mobile)
Countries: France
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