Business PDA users a 'dream segment' for mobile operators

Saturday 17 December 2005 | 17:06 CET | News
Mobile operators and OEMs should actively identify and target the prime segment of business PDA users for mobile solution sales, according to Strategy Analytics report 'Profiling the PDA User: Strategies for Generation Network Traffic'. It concludes that device set-up, email synchronisation and content creation must be dramatically reengineered to take advantage of the opportunity this 'dream segment' represents. Strategy Analytics found a PDA user ARPU EUR 105 per month, 53 percent more than non-PDA users. They are have 34 percent more minutes, on average, are better educated and more likely

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Categories: Mobile & Wireless
Companies: Microsoft
Countries: World
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