Calix launches Calix Marketing Cloud platform

Thursday 20 April 2017 | 10:48 CET | News
Calix released Calix Marketing Cloud (CMC), a new Calix Cloud platform that is built to provide a deep understanding of the subscriber by aggregating behavioural data. Its behavioural filters enable marketers to create actionable lists of target subscribers extracted directly from back-office systems. These lists are then loaded into context-rich marketing campaigns to impact key business objectives, such as increasing ARPU or reducing churn.

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Categories: Internet / IT
Companies: Calix / CMC
Countries: World
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