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Canal Digital Sweden starts new ad campaign

Tuesday 12 February 2013 | 12:59 CET | News
Telenor unit Canal Digital's Swedish arm said it is running an advertising campaign featuring a digitally animated character called Bob. He will appear in adverts on TV, the internet and in print. Canal Digital said it will invest more than ever before in its TV presence in 2013. The company will focus on explaining its new service and products and prepare the ground for new television platforms that will be brought in at the end of the year. Bob is intended to present the company in a warm, straightforward and friendly manner.

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Categories: Broadcast & Satellite
Companies: Telenor
Countries: Sweden
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