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General

C&W unveils new brand strategy after Colombus buy

Friday 8 May 2015 | 09:28 CET | News
UK-based Cable & Wireless Communications (CWC) has announced a major revamp of its branding strategy in the wake of the completion of its EUR 1.85 billion acquisition of Columbus International on 31 March. The rebranding will be rolled out over the coming months in markets where the necessary regulatory approvals have been obtained, said CWC. Above all, the company will be rebranding its Lime consumer business to Flow, but will retain its consumer-facing brands Mas Movil and BTC in Panama and the Bahamas respectively. In the wholesale and business segments, the submarine and terrestrial

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Categories: General
Companies: BTC / Cable & Wireless / Cable & Wireless Communications / Lime
Countries: Bahamas / Caribbean / Panama
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