Careem adds call masking to app for more security

Tuesday 28 November 2017 | 13:06 CET | News

Middle East online taxi service Careem has launched a call masking feature, reports Phoneworld. Other than Pakistan, the option is live in UAE and Saudi Arabia and soon will be introduced in other regional markets. It gives Careem customers the option to withhold their phone numbers from the Captain (driver), thus adding a layer to customer privacy and security. 

The reverse is also working, with Captains having the option of masking their numbers from customers, a feature requested by Careem’s female Captains who are giving rides to both male and female passengers. Passengers can contact a Careem Captain without sharing their number by tapping on 'Call anonymously'. The call will is then redirected through the Careem platform, and the Captain will see an incoming call from its call centre.

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