0
Broadband

Channel 4 expands digital ad products to help brands during Covid-19 crisis

Thursday 30 April 2020 | 15:59 CET | News
Always wanted to know everything about the Dutch Telecoms market? Then the online Masterclass Introduction Dutch Telecom market is for you! Please enroll here!
The 4Sales unit of UK broadcaster Channel 4 is offering a free ad production service from in-house creative agency 4Creative to advertisers. The offer is targeted at brands experiencing problems accessing their usual production means during the Covid-19 pandemic.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite / Internet
Companies: Channel 4
Countries: United Kingdom
::: add a comment
This article is part of dossier

Coronavirus


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

ITV announces data partnership with InfoSum

Published 25 Aug 2020 12:08 CET | United Kingdom
UK broadcaster ITV has announced a data partnership with identity infrastructure provider InfoSum. ...

Channel 4 commits to tackling industry racism, diversity

Published 11 Jun 2020 11:12 CET | United Kingdom
UK broadcaster Channel 4 has announced a 6-point commitment to being an anti-racist organisation and improving black and ethnic ...

4Sales launches free airtime fund for new-to-TV advertisers

Published 08 Jun 2020 16:42 CET | United Kingdom
The 4Sales division of UK broadcaster Channel 4 has launched a new GBP 3 million Greenhouse Fund to provide airtime for new-to-TV ...

Ofcom appoints non-executive director to Channel 4 Board

Published 29 May 2020 11:58 CET | United Kingdom
Ofcom has announced the appointment of Andrew Miller as a new non-executive director of UK public service broadcaster (PSB) ...

Nordija integrates Yospace dynamic advertising insertion with FokusOn platform

Published 26 May 2020 13:15 CET | Sweden
Scandinavian middleware provider Nordija said it has integrated UK-based Yospace's advertising insertion system with its fokusOn ...

UK broadcasters agree guidelines for safe TV production

Published 18 May 2020 15:02 CET | United Kingdom
The BBC, ITV, Channel 4, Channel 5, STV, ITN, Sky, trade group Pact and the Association for Commercial Broadcasters and On-Demand ...

Channel 5 reports record weekly viewing on My5 VoD platform

Published 07 May 2020 16:20 CET | United Kingdom
UK broadcaster Channel 5 confirmed that the My5 VoD service has achieved record weekly viewing figures....

Channel 4 sees increase in younger viewers during Covid-19 lockdwon

Published 04 May 2020 11:20 CET | United Kingdom
UK public service broadcaster Channel 4 has seen its viewing share amongst 16-34 year olds increase 19 percent in peak-time over ...

Channel 4 confirms record viewing figures for All 4 in Q1

Published 21 Apr 2020 16:03 CET | United Kingdom
UK broadcaster Channel 4 confirmed that All 4 achieved a record number of quarterly views in Q1 2020....

Channel 4 to furlough 10% of staff, executives take 20% pay cut

Published 09 Apr 2020 16:07 CET | United Kingdom
UK public service broadcaster Channel 4 has announced a financial plan to support the company through the economic impact of the ...

Channel 4 makes 2019 bonus payments at it prepares cost-cutting measures

Published 06 Apr 2020 15:12 CET | United Kingdom
UK broadcaster Channel 4 has pressed ahead with bonus payments to managers and employees worth millions of pounds, despite ...

Covid-19 crisis sees uptake in youth viewing, trust in TV - study

Published 06 Apr 2020 15:01 CET | United Kingdom
The Covid-19 crisis has resulted in an upsurge in youth viewing and trust in TV, according to an outbreak impact study conducted ...

Channel 4 registers record viewing on All 4 platform

Published 02 Apr 2020 16:03 CET | United Kingdom
UK broadcaster Channel 4 confirmed that viewing on its All 4 on-demand platform is up by 20 percent over the last two weeks, ...

Channel 4 appoints new Head of News and Current Affairs

Published 01 Apr 2020 10:53 CET | United Kingdom
UK broadcaster Channel 4 has announced the appointment of Louisa Compton a Head of News and Current Affairs from 01 May, ...





Calendar   /   Industry Events

19 Oct Capacity Europe 2020
21 Oct Ericsson Q3 2020
21 Oct Telenor Q3 2020
21 Oct DNA Q3 2020
21 Oct Netgear Q3 2020
21 Oct Crown Castle Q3
21 Oct Telia Q3 2020
21 Oct Verizon Q3 2020
21 Oct Profile: Budget Alles-in-1
22 Oct Verimatrix Q3 2020
22 Oct Econocom Q3 2020
22 Oct AT&T Q3 2020
22 Oct Limelight Networks Q3 2020
22 Oct Nordic Entertainment Q3 2020
22 Oct Intel Q3 2020
22 Oct STMicroelectronics Q3 2020
22 Oct VeriSign Q3 2020
22 Oct Rogers Q3 2020
23 Oct Doro Q3 2020
23 Oct Orange Belgium Q3 2020
23 Oct Airtel Africa H1 results
26 Oct Harmonic Q3 2020
26 Oct Alphabet Q3 2020
26 Oct Twilio Q3 2020
26 Oct CCW Europe 2020
27 Oct Microsoft fiscal Q1
27 Oct A10 Networks Q3 2020
27 Oct Juniper Networks Q3 2020
27 Oct Siminn Q3 2020
27 Oct Telefonica Brasil Q3 2020
::: More Calendar Items