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Channel 4 launches GBP 1 million Superhumans Wanted prize

Tuesday 19 April 2016 | 10:58 CET | News
UK broadcaster Channel 4 has announced GBP 1 million of commercial airtime as a prize for a major new initiative to encourage brands and media and creative agencies to prominently feature disability and disabled talent in their advertising campaigns. The GBP 1 million 'Superhumans Wanted' prize is being launched as part of the broadcaster's Year of Disability. It will be awarded to the brand or agency which submits the strongest campaign idea – and their ad given an exclusive launch spot in the first break of the 2016 Rio Paralympics Games Opening Ceremony on Wednesday 07 September.

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Categories: Broadcast & Satellite
Companies: Channel 4
Countries: United Kingdom
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