Channel 4 launches interactive video ad formats for iOS

Monday 3 November 2014 | 13:06 CET | News
Channel 4 Sales has launched interactive video ad formats (iVoD) on iOS mobile phones and tablets, making it the first UK broadcaster to offer mobile supported interactive video ads for Video on Demand to the market. Channel 4 has partnered with Innovid to launch interactive mobile video support. Mobiles and tablets currently account for nearly half of Channel 4's on-demand viewing.

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Categories: Broadcast & Satellite / Mobile & Wireless
Companies: Channel 4 / Innovid
Countries: United Kingdom
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