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Broadband

Channel 4 offers real-time ad bidding on All 4 service

Monday 23 August 2021 | 14:35 CET | News
UK broadcaster Channel 4 has announced the launch of real-time ad bidding on the All 4 PSB streaming platform. The new All 4 Private Marketplace allows brands to buy digital ad space around All 4's over 14,000 hours of premium content through private programmatic auction.

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Categories: Broadcast & Satellite / Internet
Companies: Channel 4
Countries: United Kingdom
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