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China gets first Italian TV channel

Tuesday 10 September 2013 | 12:18 CET | News
The first TV channel in China entirely dedicated to Italy is launching on 10 September. Giglio TV is the result of a partnership between Italy's Giglio Group and Chinese broadcaster CIBN Oriental Network, owned by China Radio International. The aim of the new channel is to promote the image of Italy and Italian products to Chinese consumers.

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Categories: Broadcast & Satellite
Companies: Mediaset
Countries: China / Italy
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