Chinese handset makers set-up smartphone brands

Friday 20 December 2013 | 00:51 CET | News
Several Chinese handset vendors are developing secondary brands to help them expand outside of China. ZTE is promoting its Nubia brand, which is operated independently and will enter overseas markets according to sources. Huawei operates the Honor brand and Gionee is expected to launch a new smartphone brand called "Iuni" early next year, The Digitimes writes. Oppo has also established a new company to market smartphones via the internet, with the first model set to be available worldwide in May 2014.

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Categories: Mobile & Wireless
Companies: Gionee / Huawei China / Oppo Electronics / ZTE Belgium
Countries: China
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