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CNMC fines Mediaset EUR 111,000 for use of advertorials

Friday 12 September 2014 | 10:30 CET | News
Spain's communications regulator CNMC has fined the broadcaster Mediaset Spain a total of EUR 111,000 for "using promotional formats in which advertising and content are confused". The regulator held that Spain's Audiovisual Act was infringed by the appearance of "dynamic" advertising for several car brands that appeared in several editions of the sports news programmes "Deportes Cuatro" and "Tiki Taka Espress/Tiki Taka" on the Mediaset channels Cuatro and Energy. The CNMC said national and international audiovisual and advertising regulations required a clear separation between advertising

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Categories: Broadcast & Satellite
Companies: Mediaset
Countries: Spain
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