Comcast unveils new cloud-based ad platform

Wednesday 11 April 2018 | 17:33 CET | News
Comcast Technology Solutions launched AdStor, a new cloud-based advertising platform. Built on a centralised cloud management architecture, AdStor streamlines the relationship between ad buyers and sellers by hosting advertising content in an aggregated library, ready for use across any platform including video on demand (VOD) and digital destinations. With near real-time insertion capabilities, AdStor allows ad buyers and sellers to take full advantage of advertising opportunities while reducing timely manual efforts.

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Categories: General
Companies: Comcast
Countries: World
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