Comviva supports Ooredoo Kuwait marketing using MobiLytix

Monday 14 December 2020 | 11:24 CET | News
Comviva will support Ooredoo Kuwait's contextual customer campaigns with MobiLytix, a machine learning-driven digital omni-channel marketing automation platform. It uses analytics and technology that enable telecom operators to use micro moments of engagement with their customers to build customer life-time value. This improves decision making to support customer service, reduce churn and boost the operator's revenue.

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Categories: Mobile & Wireless
Companies: Comviva / Ooredoo Kuwait
Countries: Kuwait
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