0
Broadband

Consumers focus more on online than traditional TV ads

Monday 27 April 2015 | 09:13 CET | News
Consumers tend to pay more attention to digital (online) ads than to traditional TV advertising, with nearly 75 percent of consumers saying that they tend to multitask more during television ads than during digital ads, according to Deloitte's Digital Democracy Survey of 2,000 US consumers. The study found that consumers are willing to endure ads in exchange for discounted services. Some 62 percent said they would be willing to view ads during streaming video programming if it significantly reduced the subscription price. The survey found a decrease in pay TV subscribers saying they had no

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite / Internet
Companies: Deloitte Nederland
Countries: United States
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Multitasking levels similar for live TV, DVR, streaming

Published 17 Sep 2015 23:02 CET | United States
The proportion of primetime TV viewing that also includes other activities (multitasking) is essentially the same for traditional ...

Streaming content passes live TV as top viewing method in US

Published 23 Apr 2015 10:40 CET | United States
Streaming video services are now used by more than 42 percent of US households and heavily changing media consumption habits ...





Calendar   /   Industry Events

22 Jul NOS Q2 2019
22 Jul Logitech fiscal Q1
23 Jul Megacable Q2 2019
23 Jul Calix Q2 2019
23 Jul Iridium Q2 2019
23 Jul Snap Q2 2019
23 Jul AudioCodes Q2 2019
23 Jul Vodafone AGM
24 Jul Mellanox Technologies Q2 2019
24 Jul Netgear Q2 2019
24 Jul Telekom Slovenije Q2 2019
24 Jul Orange Poland Q2 2019
24 Jul AT&T Q2 2019
24 Jul Orange Belgium Q2 2019
24 Jul F5 Networks fiscal Q3
24 Jul Altigen Communications fiscal Q3
24 Jul Facebook Q2 2019
24 Jul Line Q2 2019
24 Jul KPN Q2 2019
24 Jul Telefonica Deutschland Q2 2019
24 Jul Technicolor H1 results
25 Jul Comcast Q2 2019
25 Jul Juniper Networks Q2 2019
25 Jul Orange Q2 2019
25 Jul Alphabet Q2 2019
25 Jul STMicroelectronics Q2 2019
25 Jul Maxlinear Q2 2019
25 Jul Telefonica Q2 2019
25 Jul Amazon Q2 2019
25 Jul Smith Micro Q2 2019
::: More Calendar Items