Cosmose AI expands connected retail platform to SEA with Axiata's ADA

Tuesday 15 September 2020 | 18:21 CET | News
Cosmose AI has partnered with Axiata Group unit ADA, a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing services. The partnership will help Cosmose expand its presence in Southeast Asia and provide ADA with rights to market Cosmose’s platform.

Cosmose AI’s data technology uses anonymous mobile user IDs and location information for companies such as LVMH, Richemont, Walmart, L’Oreal and Samsung. Cosmose AI’s platform will provide ADA customers in Southeast Asia with customer insights and complement ADA’s existing offering to a variety of industries such as retail, shopping malls, quick service restaurants (QSR), and fast-moving consumer goods (FMCG).

ADA will be launching three products, powered by Cosmose AI’s platform, as part of the partnership, combining ADA’s online data with Cosmose's offline technology. These are the ADA Media Planning powered by Cosmose, to help retailers recover traffic after the pandemic; ADA Location Analytics powered by Cosmose, to provide anonymised data on consumer behaviour; offline SDK powered by Cosmose, to upgrade the shopping experience for retailers looking to integrate their mobile apps with offline stores.

Cosmose reports it currently gathers insights from over 360,000 stores. With this partnership, Cosmose is expanding its capacity, with a goal of covering 100,000 stores in Malaysia by 2021. By 2022, Cosmose aims to expand its ecosystem to over 2 billion smartphones and 10 million stores across Asia. Cosmose also plans to launch its service in other countries in Southeast Asia, the Middle East and India.

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Categories: Mobile & Wireless
Companies: Axiata / LVMH / Samsung
Countries: Asia
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