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General

CWC picks "Hello" as Flow regional anthem

Monday 14 March 2016 | 10:36 CET | News
Cable & Wireless Communications (CWC) has announced a deal to convert the hit song "Hello" by rising soca artiste Shanta Prince into the regional anthem of its Flow brand in the Caribbean. "We felt this was not only a chance to associate a great song with our brand, but also a way to signal to other Caribbean artistes that we look for any opportunity to give them a platform for exposure, so they can turn their dreams into reality," said Flow president John Reid. "Hello" has been used to market the new and refreshed Flow brand in markets such as Barbados, The Bahamas, Jamaica and Trinidad and

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Categories: General
Companies: Cable & Wireless Communications / Lime
Countries: Caribbean
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