Danish govt says BlipTrack is exempt from cookie rules

Thursday 26 March 2015 | 22:08 CET | News
The Danish Business Authority said it has resolved that cookie regulations do not apply to the Blip Systems gathering media access control (MAC) addresses for its traffic monitoring platform, BlipTrack. This is because the platform does not make it possible to identify the user or their terminal equipment. The authority set great store by the anonymisation of the data collected. Blip Systems was founded in 2003 as an MBO of the Bluetooth activities within Ericsson Denmark. BlipTrack is used on troads, at railway stations and airports worldwide via 5,000 sensors.

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Categories: Mobile & Wireless
Companies: Ericsson
Countries: Denmark
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