Dazn creates new division for sponsorship and advertising

Wednesday 13 March 2019 | 21:30 CET | News

Sports streaming service Dazn has introduced sponsorship and advertising to its platform for the first time and created a new division, Dazn Media, to direct the operations. Dazn Media will oversee all global and local commercial opportunities for all of Dazn’s brands, and its live and on-demand sport streaming service available in Germany, Austria, Switzerland, Italy, Spain, the US, Canada and Japan. The company also plans to soon launch in Brazil. The new entity will also manage commercial inventory across its sport websites including Goal and Sporting News. 

The creation of Dazn Media follows the realignment of the Dazn Group, formerly Perform Group, to create packages for advertisers. The new entity will at first work with a select group of advertisers, including VW, Tipico, bwin and Krombacher, to introduce brand advertising ahead of a full rollout later this year. Stefano D’Anna will lead the division as EVP Media,  reporting to chief revenue officer James Rushton. 

The first step of Dazn Media will be to launch a new data driven off-platform network called Dazn+, aggregating the reach from owned media platforms such as Goal, Sporting News and Dazn Player (formerly ePlayer), social channels, influencers, talent, rights and in-stadia. 

The renamed Dazn Player VOD platform reaches millions of people worldwide by aggregating select premium sports content from Dazn, rights holders and news agencies. The platform is distributed across thousands of publisher sites including Mail Online, MSN, Mundo Deportivo and La Repubblica.

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Categories: Broadcast & Satellite / Internet
Companies: Perform Group
Countries: World
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