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De Agostini to launch new Italian FTA channel in autumn

Thursday 22 June 2017 | 09:10 CET | News
Italian publisher and media group De Agostini Editore has announced the forthcoming launch of a new free-to-air channel targeting a male audience. The channel will be called 'Alpha' and will be located on channel number 59 of the country's DTT network, said the company in a statement, adding that Viacom International Media Networks Pubblicita & Brand Solutions will handle the channel's advertising account. De Agostini Editore already operates the children's free-to-air channel 'Super!' and the DeAKids and DeAJunior satellite channels on Sky Italia.

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Categories: Broadcast & Satellite
Companies: De Agostini Editore / Sky Italia / Viacom
Countries: Italy
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