Deezer launches first TV ad campaign in UK

Thursday 17 September 2015 | 12:16 CET | News
Music streaming service Deezer is launching its first TV ad campaign in the UK to fight the launch of Apple Music, reports The Guardian. It has agreed a deal with Channel 4 which will see the broadcaster provide TV ad slots in exchange for an equity stake or revenue share deal. The new TV ad campaign will premiere during the first ad break of 'Gogglebox' on Friday 18 September.

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Categories: Internet / Mobile & Wireless
Companies: Channel 4 / Deezer
Countries: United Kingdom
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