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General

Deutsche Telekom launches 'Dabei' marketing campaign to promote digital inclusion

Thursday 28 February 2019 | 16:39 CET | News
Deutsche Telekom said it will launch a new campaign called Dabei ('take part') on 01 March in an effort to increase participation in the process of digitization. Thirteen million people in Germany feel overwhelmed or even left behind in the digitization process, according to the latest D21-Digital-Index study. The marketing campaign will highlight ways to make it easier for them to participate in the digital world.

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Categories: General
Companies: Deutsche Telekom
Countries: Germany
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