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Deutsche Telekom ranks 2nd on sport sponsoring index

Friday 26 August 2016 | 14:35 CET | News
Deutsche Telekom is number two on German Sponsoring Index focusing on the Bundesliga, Germany's top football league. The index was compiled by market research Facit Research for German marketer Sport1 Media. Red Bull leads the index and beer brand Veltins is number three. The index is based on six dimensions: image, cross media, target group, content, authenticity and incumbency. Telekom scores better than Red Bull on incumbency and cross media. The only other telecom-related sponsor in the top twenty is Sky Deutschland ranked fifteenth. The other telecom brands in the ranking are Telekom's

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Categories: General
Companies: Congstar / Deutsche Telekom / Sky Deutschland / Vodafone Germany
Countries: Germany
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