Deutsche Telekom to step up FTTH pre-marketing campaigns in small towns

Wednesday 22 November 2017 | 16:02 CET | News

Deutsche Telekom is launching a new marketing campaign as part of its plan to accelerate the build-out of FTTH in smaller towns across Germany. The company will conduct more pre-marketing campaigns to assess demand for fibre roll-out in towns in the states of Baden-Wuerttemberg, Hesse, Saxony and Thuringia. 

During the first pre-marketing campaign, households in the town of Bad Staffelstein in the state of Bavaria will have from December until the end of February 2018 to register for fibre lines without paying any installation charges. If a minimum of 750 orders for FTTH service are received during the pre-marketing phase, the network will be built up in Bad Staffelstein by the end of 2018. Telekom said it plans to lay these cables using microtrenching technology, which will reduce costs and eliminate the need for huge trenches by milling narrow grooves into road and sidewalk surfaces. 

Similar pre-marketing campaigns will be rolled out in towns in Baden-Wuerttemberg, Hesse, Saxony and Thuringia in early 2018 - all areas where the operator is facing growing competition from regional operators rolling out fibre. Telekom said it also plans to redouble its efforts to expand fibre in areas outside of these campaign sites. The company is aiming to lay 60,000 km of fibre-optic cables in 2018, up from 40,000 km in 2017.

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