Digital ad spend in Spain hits EUR 878 mln in 2013

Friday 21 March 2014 | 11:22 CET | News
A total of EUR 878.4 million was invested in digital advertising in Spain in 2013, representing 21 percent of the total ad spend, according to the results of a survey conducted by IAB Spain and communications consultancy Grupo Consultores. Although digital advertising revenues dropped by 0.8 percent (EUR 8.5 million) compared to the previous year's results, the decline was far less pronounced than in other sectors such as TV and print advertising. Once again the internet attracted the lion's share of the total investment in digital media, but the EUR 832.5 million invested last year

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Categories: General
Countries: Spain
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