0
Broadband

Digital ad spend in Spain stable at EUR 429 mln in H1

Thursday 21 November 2013 | 16:49 CET | News
The total amount invested in digital advertising in Spain was little changed at EUR 429.49 million during the first six months of 2013, although the figure for internet advertising dropped by 6 percent, according to the results of a survey conducted by IAB Spain and communications consultancy Grupo Consultores. Although the internet accounted for 95.8 percent of the total investment in digital media, the EUR 411.77 million invested in the first half of 2013 represents a 5.7 percent drop compared to the same period of last year. In terms of the two types of internet advertising, search-based

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Internet
Companies: Interactive Advertising Bureau
Countries: Spain
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

IAB Spain appoints new president, vice president

Published 19 Feb 2015 11:18 CET | Spain
Spain's Interactive Advertising Bureau (IAB Spain) has announced the appointment of Chechu Lasheras as its new president and ...

Spanish connected TV market growing fast - IAB

Published 18 Nov 2014 12:20 CET | Spain
The Spanish connected TV market is gathering pace, with smart TVs having become the device of choice to watch connected TV, ...

IAB Spain appoints new president and vice president

Published 28 May 2014 15:30 CET | Spain
Spain's Interactive Advertising Bureau (IAB Spain) has announced the appointment of Carlos Sanchez Castillo as its new president ...

Digital ad spend in Spain hits EUR 878 mln in 2013

Published 21 Mar 2014 11:22 CET | Spain
A total of EUR 878.4 million was invested in digital advertising in Spain in 2013, representing 21 percent of the total ad spend, ...

IAB launches IAB China

Published 11 Feb 2014 23:44 CET | China
The Interactive Advertising Bureau (IAB) has formally licensed the Interactive Internet Advertising Committee of China (IIACC) to ...





Calendar   /   Industry Events

25 Oct Facebook Q3
25 Oct Dtac Q3 2021
25 Oct Calix Q3 2021
26 Oct F5 Networks fiscal Q4
26 Oct Twitter Q3 2021
26 Oct MediaTek Q3
26 Oct Microsoft fiscal Q1
26 Oct SK hynix Q3
26 Oct Orange group Q3 2021
26 Oct Siminn Q3 2021
26 Oct KPN Q3 2021
26 Oct NENT Q3 2021
26 Oct Juniper Networks Q3 2021
26 Oct Corning Q3
26 Oct TIM Brasil Q3 2021
26 Oct Alphabet Q3 2021
26 Oct Digital Realty Q3
26 Oct MWC Los Angeles
26 Oct Samsung Developer Conference
26 Oct Cabsat
26 Oct FCC meeting
27 Oct Vertiv Q3
27 Oct Netgear Q3
27 Oct Megacable Q3
27 Oct Twilio Q3
27 Oct Telefonica Deutschland Q3 2021
27 Oct TIM Q3 2021
27 Oct Spotify Q3 2021
27 Oct Android Dev Summit
27 Oct Digital Utilities Europe 2021
::: More Calendar Items