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Digital ad spend to reach USD 520 bln by 2023 as Amazon disrupts Google & Facebook duopoly

Monday 24 June 2019 | 13:42 CET | News
Total spend on digital advertising will grow to USD 520 billion by 2023 from USD 294 billion in 2019, a new study from Juniper Research forecasts. This is an average annual growth of 15 percent over the next 5 years driven by the use of AI-based programmatic advertising to deliver highly targeted ads. Digital advertising includes online, mobile browsing, in-app, SMS, DOOH (Digital-Out-of-Home) and OTT (Over-the-Top) TV services.

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Categories: Internet
Countries: World
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