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Wireless

Digital format accounts for half of press reading in France

Friday 23 September 2016 | 11:29 CET | News
French press audience measurement body ACPM (Alliance pour les Chiffres de la Presse et des Medias) has published its latest 'One' survey in association with Mediametrie, focused on the main trends in press readership. The survey found that in June, approximately half of press reading (49 percent) was in the digital format, almost on a par with the traditional paper format (51 percent).

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Categories: Mobile & Wireless
Companies: ACPM / Mediametrie
Countries: France
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