Digital individualists spend 3.5 hours a day online - study

Tuesday 1 March 2016 | 17:48 CET | News
New research from the Austrian Internet Monitor (AIM) shows that members of the Sinus-Milieu Digital Individualists group spend on average 3.5 hours online each day. The majority of them use apps (87%), own a smartphone (86%), and use the internet every day (95%). Members of this social group are the first to try new products and drive trends. They are 1.5-times more likely to have a smartphone and 1.7-times more likely to have a tablet than the average Austrian, and they are more than twice as likely to use smart-TVs and games consoles. They are also 1.6-times more likely to use the mobile

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Categories: Internet
Countries: Austria
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